Client: Luneville Co.
Industry: Clothing Brand
Location: Amsterdam, NL 🇳🇱
Scope: Brand Identity & Social Media Design
Year: 2021
In 2021, I collaborated with Luneville Co. a fashion brand that blends Eastern and Western influences with artistic, genderless design. For their Fall-Winter Collection, I was responsible for building a fresh visual identity and logo system that reflects the brand’s bold and timeless character.
The identity system started with a black-and-white color palette, emphasizing clarity, contrast, and sophistication. The logo design uses the Monument Extended UltraBold typeface to reflect confidence and presence. I developed two logo versions: the full LUNEVILLE as wordmark for primary and formal use, and the compact LNVL lettermark for smaller-scale applications such as labels, packaging, and digital icons. This dual-logo structure enhances brand flexibility while ensuring consistent recognition across platforms.
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Designed by fatih.studio
©2021
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