Client: SHIPLIO™
Industry: Worldwide Delivery Services
Location: İstanbul, TR
Scope: Brand Identity & Logo Design
Year: 2024
SHIPLIO™ is a global delivery solutions brand based in İstanbul, committed to enabling fast, secure, and cost-effective worldwide shipping. The visual identity reflects SHIPLIO’s mission to simplify international logistics and empower businesses to reach global markets.
Collaborating with leading logistics providers such as FedEx, USPS, Turkish Cargo, UPS, PTT Kargo, and Ajex Logistics, SHIPLIO integrates seamlessly with major e-commerce platforms including Amazon, Etsy, eBay, AliExpress, Alibaba, Shopier, and Walmart.
As the brand continues to expand its integrations and services, SHIPLIO remains focused on optimizing operational efficiency for its users — delivering value through innovation, reliability, and simplicity.
The SHIPLIO logotype is designed using a condensed typeface, chosen to keep the wordmark compact and balanced. By separating “Ship” and “Lio” with a two-tone color treatment, the design highlights the brand’s core service while improving readability. The overall shape of the letters takes inspiration from the rectangular form of a shipping container, subtly reinforcing the brand’s connection to global delivery.
One of the key design touches is hidden in the letter ‘H’ — the top and bottom vertical strokes end in arrow-like points, forming a directional shape in the negative space. This is a small but meaningful detail, inspired by solutions like the FedEx logo, symbolizing movement, direction, and the global reach SHIPLIO stands for.
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Designed by fatih.studio
©2024
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